Spreading the mission and the ambition of 9 Korean CEOs
NINE VENTURES is an accelerator for Korean companies and start-ups to help them go global.
In order to re-brand itself as a reference, Nine Ventures needed a strong international brand image, which carries its unique story and ambitions. In order to build the first step of its Brand Image, NINE VENTURES asked TI-LEA to create a powerful logo.
FROM STORY & AMBITIONS TO LOGO
NINE VENTURES is the story of 9 Korean CEOs willing to share the knowledge they acquired over the years with ambitious companies. Going global for Korean companies is not an easy path, they need to understand the specific culture, customer needs and markets of the target countries. To do so NINE VENTURES is mentoring them to advice them on the most accurate strategies and tools to succeed.
In order to tell this story through their logo in a subtle way, TI-LEA chose two main elements : the "9", which represents the 9 founders and the roots of the brand, and the "Globe", which represents the ambition to go global. These two elements gave its unique shape to the logo.
The colors have been chosen to give both a shoot of energy through the use of a modern gradient and a serious mindset through the use of a palette of dark blues.
It results in a unique logo design, which will carry NINE VENTURES' roots and ambition to their target.