TI-LEA was asked to design an ad campaign for a cryptocurrency exchange platform targeting the French, Swiss and Belgian market.

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CRYPTOCURRENCY AD - LEGAL FRAMEWORK

Advertising for cryptocurrency related services (ICO included) is heavily regulated. Most social networks forbid it entirely, such as Linkedin, or have advertisers go through a rigorous vetting process. On top of these policies, governments also have laws regulating financial and cryptocurrency ads. 

Facebook had banned all such advertising at the beginning of 2018 when the crypto market was especially volatile. Toward the end of the year, the company changed course and decided to ease its ban, thus being the platform of choice for our campaign.

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FACEBOOK ADVERTISEMENT

The social media offers incredibly detailed criteria to target users based on location, interests, age, etc. Instagram, acquired in 2O12 by Facebook, increases the reach of our advertisement and diversifies the profiles of users touched by our ads.

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STRATEGY

Then, using Facebook targeting features, we created three lead acquisition strategies designed for three target audiences :

- the young adult who is interested in cryptocurrencies, follows facebook groups on the topic and has an active buyer profile. 

- the adult who is socially and politically engaged and wants to take part in the "cryptocurrency revolution"

- the adult (+45 years old) who is highly educated, has a good income and is looking for to ways to diversify his/her investments strategy.